Design Evolution Study #001

This is a quick example of a quick greeting card design and it’s evolution…

Okay, lets get to work!

Here is an example of a simple Holiday invite from inception to completion. How hard can an invite be, right? Let’s just say, its all in the details…

1. The beginning: Xmas Balls, Branches, Snowflakes… you have to start somewhere.


2. Colors… what about blue? less religious? more universal?


3. We need a bird. A holiday bird. lets try a cardinal!


4. Not a real bird, a stylized bird. lets try some more mid-century color tones as well. let’s cluster the balls to look more like berries.


5. How about a little more muted? Well… if you insist…


6. That didn’t work. Lets minimize the number of balls, move the bird, try a new font.


7. Our logo? lets go with B&W.. the blue throws everything off.


8. Wait. New title. New font. Let’s change the ball spacing a little and integrate the logo into the design! Also, lets move more of the info to the back.


9. 5×7 is too big. lets go 4×6, its more intimate.


10. Okay, so the ration is now 4:6… we need to shrink the text, looks crowded.


11. Close. we still need to match the CMYK colors to the pantones of the envelope…


12. DONE. ready to print. Lots of steps, but the result is EXACTLY WHAT THE CLIENT WANTED.

Moral of this design process: When working with a new client, always make sure your estimate accounts for the potential of many revisions. Until you know how a client thinks and how well you work together, you cannot assume that a simple invite is going to be that simple.

The result?

Best Case: The final cost is LESS then you estimated because the details are not that important to that particular client.

Worst Case: Is really not that bad at all. You actually got to put more time and thought into the design without going over budget. Everybody is happy and the design work is that much more refined.


8 Responses to “Design Evolution Study #001”

  1. Super post – and great domain by the way:-)

  2. Glee says:

    I just wanted to comment and say that I really enjoyed reading your blog post here. It was very informative and I also digg the way you write! Keep it up and I’ll be back to read more in the future

  3. Mikel Rupley says:

    I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your web site to check out the latest stuff you post.

  4. Great web site! I dont consider Ive viewed every one of the angles of this topic the way in which youve pointed them out. Youre a correct star, a rock star guy. Youve received a whole lot to say and know a whole lot in regards to the theme that i feel you really should just teach a class about it..

  5. Considerably, the blog post is actually the greatest on this worthy topic. I concur with your decisions and will thirstily look forward to see your approaching updates. Saying thanks will not just be adequate, for the phenomenal lucidity in your writing. I will at once grab your feeds to stay informed of any updates. Delightful work and much success in your business endeavors! Have a nice day

  6. Robbi Muto says:

    You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and very broad for me. I am looking forward for your next post, I will try to get the hang of it!

  7. Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…I am happy to find so many useful information here in the post, we need develop more strategies in this regard, thanks for sharing. . . . . .

  8. Pan Banki says:

    Hello, this is a really fascinating web blog and ive loved reading several of the articles and posts contained upon the site, sustain the great work and hope to read a lot more exciting articles in the time to come.